Start Point – Brand Identity

Brand identity
Brand Strategy

Client Name:

Start Point

Project Summary:

After the unseen success they’ve achieved in a short period of time since they launched two years ago with 6 running branches and more yet to launch, they’ve decided to take their client’s experience to a whole new level of professionalism and higher expectations. That was the reason behind rebranding. The challenge was that the old identity has many issues regarding design, balance, and colors. The brand is not represented in a cohesive visual identity. The solution was to reimagine a cohesive visual identity that differentiates START POINT, making them communicate professional services, enabling their brand to occupy cleaner, deeper and fresher space in their clients' minds. An identity that stands out from the competitors, reflecting its brand personality and conveying its message in the most simple form.

Service Provided

  • Brand Identity
  • Brand Guidelines


Jan, 2021 - April, 2021


Cairo, Egypt

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